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An assessment of target markets for Türkiye's sea bass (Dicentrarchus labrax) exports: The CAPMA technique approach

Year 2025, Volume: 42 Issue: 3, 248 - 255

Muhammed Fatih Aydemir

Abstract

Türkiye is the global leader in sea bass (Dicentrarchus labrax) production and ranks second in exports. While sea bass is Türkiye's most exported fish, it is crucial to enhance this export to provide greater economic value and ensure the sustainability of production and exports. Therefore, exploring alternative markets is essential. This study aims to evaluate, compare, and classify alternative markets with the potential to boost Türkiye's sea bass exports. For this purpose, a relatively new multi-criteria decision-making (MCDM) method, the Classification Approach of Potential Market Alternatives (CAPMA) technique, was used in the study. The study encompassed a comprehensive analysis of 30 alternative markets, evaluated against five criteria, and categorized into four groups based on their capacity to enhance export volumes. The analysis identified nine countries (Sweden, France, Poland, Hong Kong, Japan, China, Thailand, the United States (US), and Malaysia) with the highest potential to increase Turkish sea bass exports. Six countries (Germany, Denmark, Finland, Singapore, Brazil and Canada) were identified as other countries where export potential is important to ensure country diversification, which is important for Türkiye's sustainable sea bass production and exports.

Keywords

Sea bass Dicentrarchus labrax potential market CAPMA export analysis

Ethical Statement

No specific ethical approval was necessary for the study.

References

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Türkiye'nin levrek (Dicentrarchus labrax) ihracatı için hedef pazarların değerlendirilmesi: CAPMA tekniği yaklaşımı

Year 2025, Volume: 42 Issue: 3, 248 - 255

Muhammed Fatih Aydemir

Abstract

Türkiye, levrek (Dicentrarchus labrax) üretiminde dünyada lider, ihracatında ise ikinci sırada yer almaktadır. Levrek, Türkiye’nin en çok ihracat ettiği balık olmakla birlikte, bu ihracatın artması, ekonomik açıdan daha fazla değer sağlaması ve üretimin ve ihracatın sürdürülebilir olması büyük önem arz etmektedir. Bu nedenle farklı alternatif pazarlara ihtiyaç duyulmaktadır. Bu doğrultuda çalışmanın amacı, Türkiye’nin levrek ihracatının ihracat hacmini artırma potansiyeline sahip alternatif pazarları değerlendirmek, karşılaştırmak ve sınıflandırmaktır. Bunun için çalışmada oldukça yeni çok kriterli karar verme (ÇKKV) yöntemi olan potansiyel pazar alternatiflerinin sınıflandırma yaklaşımı (CAPMA) tekniği kullanılmıştır. Mevcut çalışmada, 30 alternatif pazar ve beş kritere göre analiz edilmiş ve ihracat hacmini artırma potansiyellerine göre dört grupta kategorize edilmiştir. Sonuç olarak, dokuz ülke (İsveç, Fransa, Polonya, Hong Kong, Japonya, Çin, Tayland, ABD ve Malezya) Türkiye’nin levrek ihracatında, ihracatını arttırmada en yüksek potansiyele sahip olan pazarlar olarak belirlenmiştir. Altı ülke (Almanya, Danimarka, Finlandiya, Singapur, Brezilya ve Kanada) ise Türkiye’nin sürdürülebilir levrek üretimi ve ihracatında önemli olan ülke çeşitliliğini sağlamak için ihracat potansiyelinin önemli olduğu diğer ülkeler olarak tespit edilmiştir.

Keywords

Levrek Dicentrarchus labrax potansiyel pazar CAPMA ihracat analizi

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  • Bjørndal, T., Guillen, J., & Rad, F. (2019). Are farmed European seabass (Dicentrarchus labrax) prices in European Union markets affected by Turkish exports of farmed European seabass?. Aquaculture Economics & Management, 23(3), 341 357. https://doi.org/10.1080/13657305.2019.1632388
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  • Çelik, P., & Akmermer, B. (2022). Target market selection for the major aquaculture products of Turkey-An evaluation on export markets by hybrid multi-criteria decision-making approach. Aquaculture Studies, 22(1), AQUAST691. http://doi.org/10.4194/AQUAST691
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There are 60 citations in total.

Details

Primary Language English
Subjects Fisheries Management
Journal Section Articles
Authors

Muhammed Fatih Aydemir 0000-0002-4248-9057

Early Pub Date September 1, 2025
Publication Date September 8, 2025
Submission Date April 8, 2025
Acceptance Date June 16, 2025
Published in Issue Year 2025 Volume: 42 Issue: 3

Cite

APA Aydemir, M. F. (2025). An assessment of target markets for Türkiye’s sea bass (Dicentrarchus labrax) exports: The CAPMA technique approach. Ege Journal of Fisheries and Aquatic Sciences, 42(3), 248-255.