The behavior of purchasing is affected by the factors of social, cultural, psychological so that people have not shown homogenous specifications. As a result of that different purchasing activities have been realized vary from person to person. In this study, dairy products purchasing behaviours of consumers divided into groups according to food choice styles were investigated. Data were collected from 300 consumers using a Food Choice Questionnaire in the central districts of İzmir. Cluster analysis was applied. So, consumers divided into three groups to food choice styles. According to research conclusions; healthy and economic consumers spend more on dairy products. Consumers are care about packaging of dairy products and care about best before date. Generally, consumers tend to impulse buying when purchasing dairy products.
Milk consumption Consumer preference Packaging Impulse buying
Birincil Dil | Türkçe |
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Konular | Gıda Mühendisliği |
Bölüm | Makaleler |
Yazarlar | |
Yayımlanma Tarihi | 12 Ekim 2020 |
Yayımlandığı Sayı | Yıl 2020 Cilt: 45 Sayı: 6 |