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Year 2014, Issue: 50, 73 - 96, 18.12.2014

Oylum Altuna F. Müge Arslan Özge Sığırcı A. Ercan Gegez

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EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?

Year 2014, Issue: 50, 73 - 96, 18.12.2014

Oylum Altuna F. Müge Arslan Özge Sığırcı A. Ercan Gegez

Abstract

In the new era, one of the major factors influencing the buying decisions and patterns of consumers is
the Internet and all concepts are being adapted to non-traditional channels. This study addresses the
big gap on academic research regarding online consumer ethics. The aim of this study is to explore
the dimensions that makeup online consumer ethics and to assess whether consumers’ online ethics
perceptions show variations among the three CAD (compliant, aggressive, detached) personality types.
Data were collected from 725 respondents through face-to-face surveys. Online consumer ethics
dimensions were determined by factor analysis. Then, respondents were classified into groups
according to CAD personality types. Finally, the personality types which perceive questionable
behaviors in online behavior as more unethical are determined.

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Details

Primary Language Turkish
Journal Section Articles
Authors

Oylum Altuna

F. Müge Arslan

Özge Sığırcı This is me

A. Ercan Gegez This is me

Publication Date December 18, 2014
Published in Issue Year 2014 Issue: 50

Cite

APA Altuna, O., Arslan, F. M., Sığırcı, Ö., Gegez, A. E. (2014). EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi(50), 73-96.
AMA Altuna O, Arslan FM, Sığırcı Ö, Gegez AE. EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi. December 2014;(50):73-96.
Chicago Altuna, Oylum, F. Müge Arslan, Özge Sığırcı, and A. Ercan Gegez. “EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?”. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, no. 50 (December 2014): 73-96.
EndNote Altuna O, Arslan FM, Sığırcı Ö, Gegez AE (December 1, 2014) EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi 50 73–96.
IEEE O. Altuna, F. M. Arslan, Ö. Sığırcı, and A. E. Gegez, “EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?”, İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, no. 50, pp. 73–96, December 2014.
ISNAD Altuna, Oylum et al. “EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?”. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi 50 (December 2014), 73-96.
JAMA Altuna O, Arslan FM, Sığırcı Ö, Gegez AE. EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi. 2014;:73–96.
MLA Altuna, Oylum et al. “EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?”. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, no. 50, 2014, pp. 73-96.
Vancouver Altuna O, Arslan FM, Sığırcı Ö, Gegez AE. EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi. 2014(50):73-96.
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