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Year 2014, Volume: 20 Issue: 4, 434 - 445, 16.10.2014
https://doi.org/10.15832/tbd.02227

Abstract

About half of raw milk production in Turkey is sold under unsanitary conditions in open-air markets or by street vendors without following appropriate food safety standards and the consumers face a very high risk of consuming potentially unsafe dairy products. This research aims to assess consumers’ awareness and attitudes about food safety, and to assess the market potential of certified labeled dairy products by determining consumers’ purchase intention toward such products. The data was collected from a survey of 423 urban households by using the method of simple random sampling in Trabzon and Samsun provinces. In order to assess the market potential of certified labeled dairy products, an ordered probit model was specified and estimated to determine factors that may affect respondents’ purchase decision. The study reveals that a vast majority of the respondents was not aware of food safety standards and they often purchased unsafe dairy products from farmers or open-air markets. The estimated model results show that factors such as food safety attribute, food poisoning experience, looking for food safety assurance, having information about food safety standards, college education and income have significant positive effects on consumers’ purchase intention toward safety labeled dairy products, while concern for food poisoning has a significant negative effect.

References

  • Akbay C & Tiryaki G Y (2008). Unpacked and packed fluid milk consumption patterns and preferences in Turkey. Agricultural Economics 38: 9-20
  • Armagan G, Koc A & Ozden A (2009). Food safety at the dairy farm level: knowledge, practices and attitudes of farmers. Milchwissenschaft 64(1): 6-9
  • Ates H C & Ceylan M (2010). Effects of socio-economic factors on the consumption of milk, yoghurt, and cheese: insights from Turkey. British Food Journal 112(3): 23-250
  • Azabagaoglu M O & Ince F (2004). Kırklareli İlınde süt sanayinin durumu. Tarım Bilimleri Dergisi-Journal of Agricultural Sciences 10(3): 323-328
  • Brewer MS & Rojas M (2008). Consumer attitudes toward issues in food safety. Journal of Food Safety 28: 1-22
  • Buzby J C, Ready R C & Skees J R (1995). Contingent valuation in food policy analysis: a case study of a pesticide-residue risk reduction. Journal of Agricultural and Applied Economics 27(2): 613-625
  • Calvin L, Gale F, Hu D & Lohmar B (2006).Food safety improvements underway in China. Amber Waves 4(5): 16-21
  • Capistrano D I, Germano P M I & Germano M I S (2004). Open-air markets in Sao Paulo city: Hygienicsanitary. Hi Aliment 18: 37-42
  • Caswell J A & Joseph S (2006). Consumers’ food safety, environmental and animal welfare concerns: Major determinants for agricultural and food trade in the future? In. IATR Symposium of Food Regulation and Trade: Institutional Framework, Concepts of Analysis and Empirical Evidence, May 28-30, Bonn, Germany
  • Celik Y, Karli B, Bilgic A & Celik S (2005). The level of milk consumption and consumption pattern of consumers in Sanliurfa urban areas. Tarim Ekonomisi Dergisi 11(1): 5-12
  • Demirbas N & Karagozlu C (2008). Constraints in meeting food safety and quality requirements in the Turkish dairy industry: a case study of Izmir Province. Journal of Food Protection 3: 76-80
  • Erdal G &Tokgoz K (2011). Factors affecting preferences of packed and unpacked milk consumption of consumers: A case study of Erzincan. KMÜ Sosyal ve Ekonomik AraştırmalarDergisi 13(20): 111-115
  • Grunert KG (2005). Food quality and safety: Consumer perception and demand. European Review of Agricultural Economics 32(3): 369-391
  • Hasipek S & Kaleli N (2002). Ankara Üniversitesi Ziraat Fakültesinin yurtta kalan kız ve erkek öğrencilerinin süt ve süt ürünleri tüketim sıklığı üzerinde bir araştırma. Journal of Agricultural Sciences 8(3): 204-207
  • Hatirli S A, Ozkan B & Aktas A R (2004). Factors affecting fluid milk purchasing sources in Turkey. Food Quality and Preference 15: 509-515
  • Henson S & Traill B (1993). The demand for food safety: Market imperfections and the role of government. Food Policy 18(2): 152-162
  • Karakaya E & Akbay C (2013). Consumer consumption habits of milk and milk products in Istanbul province. Journal of Agricultural Faculty of Uludag University 27(1): 65-77
  • Karaman A D (2012).Food safety practices and knowledge among Turkish dairy businesses in different capacities. Food Control 26: 125-132
  • Karaman A D, Cobanoglu F, Tunalioglu R & Ova G (2012). Barriers and benefits of the implementation of food safety management systems among the Turkish dairy industry: A case study. Food Control 25: 732739
  • Kilic O, Akbay C & Tiryaki G Y (2009). Factors affecting packed and unpacked fluid milk Consumption.
  • Agricultural Economics –Czech 55(11): 557-563 Miller G D, Jarvis K J, McBean L D (2000). Handbook of dairy foods and nutrition. In: R G Jensen &M Kroger
  • (Eds), The Importance of Milk and Milk Products in the Diet. CRC Press, New York, pp. 4-24 Planzer S B, Cruz A G, Sant’ana A S, Silva R, Moura M R L & De Carvalho L M J (2009). Food safety knowledge of cheese consumers. Journal of Food Science 74(1): 28-30
  • Radam A, Yacob M R, Bee T S & Selamat J (2010).
  • Consumers’ perceptions, attitudes and willingness to pay towards food products with “no added msg” labeling. International Journal of Marketing Studies 2(1): 65-77 Ritson C & Mai L W(1998). The economics of food safety. Nutrition and Food Science 98: 253-259
  • Sayin C (2011). The evaluation of the point of views of the producers who supply raw milk to milk rounds men: Antalya province case. Anadolu Journal of
  • Agricultural Sciences 26(2): 149-155 Seker I, Seker P, sahin M, Ozen V S, Akdeniz A, Erkmen O, Kislali I, Sargın G & Dogu G B (2012). Elazığ ili merkez ilçede tüketicilerin süt tüketim alışkanlıkları ve bu alışkanlıkları etkileyen faktörlerin belirlenmesi.
  • Fırat Üniversitesi Sağlık Bilimeleri Veteriner Dergisi 26(3): 131-143 Tiryaki G Y & Akbay C (2010). Consumers’ fluid milk consumption behaviors in Turkey: an application of multinominallogit model. Qual Quant 44: 87-98
  • TurkStat (2011). Milk Products Production Statistics.
  • Turkish Statistical Institute News Bulletin, Number 30, Ankara. http://turkstat.gov.tr (Accessed 02012)
  • Wang Z, Mao Y & Gale F (2008).Chinese consumer demand for food safety attributes in milk products. Food Policy 33: 27-36
  • Wang F, Zhang J, Mu W, Fu Z & Zhang X (2009).
  • Consumers’ perception toward quality and safety of fishery products, Beijing, China. Food Control 20: 918-922 WCS (2011). ISO 22000 HACCP Tarihsel Gelişim. www.wcs.com.tr/iso22000_tarihsel_htm (Accessed 2002)

Consumers’ Purchase Intention toward Safety Labeled Dairy Products in the Black Sea Region of Turkey

Year 2014, Volume: 20 Issue: 4, 434 - 445, 16.10.2014
https://doi.org/10.15832/tbd.02227

Abstract

About half of raw milk production in Turkey is sold under unsanitary conditions in open-air markets or by street vendors without following appropriate food safety standards and the consumers face a very high risk of consuming potentially unsafe dairy products. This research aims to assess consumers’ awareness and attitudes about food safety, and to assess the market potential of certified labeled dairy products by determining consumers’ purchase intention toward such products. The data was collected from a survey of 423 urban households by using the method of simple random sampling in Trabzon and Samsun provinces. In order to assess the market potential of certified labeled dairy products, an ordered
probit model was specified and estimated to determine factors that may affect respondents’ purchase decision. The study reveals that a vast majority of the respondents was not aware of food safety standards and they often purchased unsafe dairy products from farmers or open-air markets. The estimated model results show that factors such as food safety attribute, food poisoning experience, looking for food safety assurance, having information about food safety standards, college education and income have significant positive effects on consumers’ purchase intention toward safety labeled dairy products, while concern for food poisoning has a significant negative effect.
Keywords: Food safety; Consumer awareness and behavior; Dairy products; Ordered probit, Turkey

 

References

  • Akbay C & Tiryaki G Y (2008). Unpacked and packed fluid milk consumption patterns and preferences in Turkey. Agricultural Economics 38: 9-20
  • Armagan G, Koc A & Ozden A (2009). Food safety at the dairy farm level: knowledge, practices and attitudes of farmers. Milchwissenschaft 64(1): 6-9
  • Ates H C & Ceylan M (2010). Effects of socio-economic factors on the consumption of milk, yoghurt, and cheese: insights from Turkey. British Food Journal 112(3): 23-250
  • Azabagaoglu M O & Ince F (2004). Kırklareli İlınde süt sanayinin durumu. Tarım Bilimleri Dergisi-Journal of Agricultural Sciences 10(3): 323-328
  • Brewer MS & Rojas M (2008). Consumer attitudes toward issues in food safety. Journal of Food Safety 28: 1-22
  • Buzby J C, Ready R C & Skees J R (1995). Contingent valuation in food policy analysis: a case study of a pesticide-residue risk reduction. Journal of Agricultural and Applied Economics 27(2): 613-625
  • Calvin L, Gale F, Hu D & Lohmar B (2006).Food safety improvements underway in China. Amber Waves 4(5): 16-21
  • Capistrano D I, Germano P M I & Germano M I S (2004). Open-air markets in Sao Paulo city: Hygienicsanitary. Hi Aliment 18: 37-42
  • Caswell J A & Joseph S (2006). Consumers’ food safety, environmental and animal welfare concerns: Major determinants for agricultural and food trade in the future? In. IATR Symposium of Food Regulation and Trade: Institutional Framework, Concepts of Analysis and Empirical Evidence, May 28-30, Bonn, Germany
  • Celik Y, Karli B, Bilgic A & Celik S (2005). The level of milk consumption and consumption pattern of consumers in Sanliurfa urban areas. Tarim Ekonomisi Dergisi 11(1): 5-12
  • Demirbas N & Karagozlu C (2008). Constraints in meeting food safety and quality requirements in the Turkish dairy industry: a case study of Izmir Province. Journal of Food Protection 3: 76-80
  • Erdal G &Tokgoz K (2011). Factors affecting preferences of packed and unpacked milk consumption of consumers: A case study of Erzincan. KMÜ Sosyal ve Ekonomik AraştırmalarDergisi 13(20): 111-115
  • Grunert KG (2005). Food quality and safety: Consumer perception and demand. European Review of Agricultural Economics 32(3): 369-391
  • Hasipek S & Kaleli N (2002). Ankara Üniversitesi Ziraat Fakültesinin yurtta kalan kız ve erkek öğrencilerinin süt ve süt ürünleri tüketim sıklığı üzerinde bir araştırma. Journal of Agricultural Sciences 8(3): 204-207
  • Hatirli S A, Ozkan B & Aktas A R (2004). Factors affecting fluid milk purchasing sources in Turkey. Food Quality and Preference 15: 509-515
  • Henson S & Traill B (1993). The demand for food safety: Market imperfections and the role of government. Food Policy 18(2): 152-162
  • Karakaya E & Akbay C (2013). Consumer consumption habits of milk and milk products in Istanbul province. Journal of Agricultural Faculty of Uludag University 27(1): 65-77
  • Karaman A D (2012).Food safety practices and knowledge among Turkish dairy businesses in different capacities. Food Control 26: 125-132
  • Karaman A D, Cobanoglu F, Tunalioglu R & Ova G (2012). Barriers and benefits of the implementation of food safety management systems among the Turkish dairy industry: A case study. Food Control 25: 732739
  • Kilic O, Akbay C & Tiryaki G Y (2009). Factors affecting packed and unpacked fluid milk Consumption.
  • Agricultural Economics –Czech 55(11): 557-563 Miller G D, Jarvis K J, McBean L D (2000). Handbook of dairy foods and nutrition. In: R G Jensen &M Kroger
  • (Eds), The Importance of Milk and Milk Products in the Diet. CRC Press, New York, pp. 4-24 Planzer S B, Cruz A G, Sant’ana A S, Silva R, Moura M R L & De Carvalho L M J (2009). Food safety knowledge of cheese consumers. Journal of Food Science 74(1): 28-30
  • Radam A, Yacob M R, Bee T S & Selamat J (2010).
  • Consumers’ perceptions, attitudes and willingness to pay towards food products with “no added msg” labeling. International Journal of Marketing Studies 2(1): 65-77 Ritson C & Mai L W(1998). The economics of food safety. Nutrition and Food Science 98: 253-259
  • Sayin C (2011). The evaluation of the point of views of the producers who supply raw milk to milk rounds men: Antalya province case. Anadolu Journal of
  • Agricultural Sciences 26(2): 149-155 Seker I, Seker P, sahin M, Ozen V S, Akdeniz A, Erkmen O, Kislali I, Sargın G & Dogu G B (2012). Elazığ ili merkez ilçede tüketicilerin süt tüketim alışkanlıkları ve bu alışkanlıkları etkileyen faktörlerin belirlenmesi.
  • Fırat Üniversitesi Sağlık Bilimeleri Veteriner Dergisi 26(3): 131-143 Tiryaki G Y & Akbay C (2010). Consumers’ fluid milk consumption behaviors in Turkey: an application of multinominallogit model. Qual Quant 44: 87-98
  • TurkStat (2011). Milk Products Production Statistics.
  • Turkish Statistical Institute News Bulletin, Number 30, Ankara. http://turkstat.gov.tr (Accessed 02012)
  • Wang Z, Mao Y & Gale F (2008).Chinese consumer demand for food safety attributes in milk products. Food Policy 33: 27-36
  • Wang F, Zhang J, Mu W, Fu Z & Zhang X (2009).
  • Consumers’ perception toward quality and safety of fishery products, Beijing, China. Food Control 20: 918-922 WCS (2011). ISO 22000 HACCP Tarihsel Gelişim. www.wcs.com.tr/iso22000_tarihsel_htm (Accessed 2002)
There are 32 citations in total.

Details

Primary Language Eng
Journal Section Makaleler
Authors

Mehmet Bozoğlu

Chung L. Huang This is me

Wojciech Florkowski

Bakiye Kılıc Topuz

Publication Date October 16, 2014
Submission Date February 10, 2014
Published in Issue Year 2014 Volume: 20 Issue: 4

Cite

APA Bozoğlu, M., Huang, C. L., Florkowski, W., Kılıc Topuz, B. (2014). -. Journal of Agricultural Sciences, 20(4), 434-445. https://doi.org/10.15832/tbd.02227

Journal of Agricultural Sciences is published open access journal. All articles are published under the terms of the Creative Commons Attribution License (CC BY).