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Year 2023, Volume: 3 Issue: 2, 54 - 72, 12.12.2023
https://doi.org/10.61725/abj.1360469

Abstract

References

  • Alyar, P., Pirtini, S., ve Yücel, N. (2021, Ocak). Pazarlamada Yeni Eğilimler Açısından Nöropazarlama ve Algı Yönetimi Üzerine Bir Araştırma. Marmara Üniversitesi Öneri Dergisi, 16(55), s. 311-341.

EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY

Year 2023, Volume: 3 Issue: 2, 54 - 72, 12.12.2023
https://doi.org/10.61725/abj.1360469

Abstract

The study aims to compile an overview of the empirical neuromarketing studies conducted in Turkish literature on the extent of neuroscience measurement methods. Within the scope of this study, which examines how measurement methods in the context of neuroscience have developed in the field of marketing between 2015 and 2022 in Turkey, solely empirical neuromarketing studies published in Web of Science(WOS), Google Scholar, Research Gate and Dergipark databases have been examined and the current situation in the field is evaluated in terms of neuroscience measurement processes. In this regard, the neuromarketing concept and the measurement tools used within this scope were explained first, and then the use of the measurement tools are examined and discussed on a literature basis.

References

  • Alyar, P., Pirtini, S., ve Yücel, N. (2021, Ocak). Pazarlamada Yeni Eğilimler Açısından Nöropazarlama ve Algı Yönetimi Üzerine Bir Araştırma. Marmara Üniversitesi Öneri Dergisi, 16(55), s. 311-341.
There are 1 citations in total.

Details

Primary Language English
Subjects Marketing (Other)
Journal Section Research Articles
Authors

Kübra Daldıran 0000-0002-0201-6781

Publication Date December 12, 2023
Published in Issue Year 2023 Volume: 3 Issue: 2

Cite

APA Daldıran, K. (2023). EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY. AYBU Business Journal, 3(2), 54-72. https://doi.org/10.61725/abj.1360469
AMA Daldıran K. EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY. AYBU Business Journal. December 2023;3(2):54-72. doi:10.61725/abj.1360469
Chicago Daldıran, Kübra. “EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY”. AYBU Business Journal 3, no. 2 (December 2023): 54-72. https://doi.org/10.61725/abj.1360469.
EndNote Daldıran K (December 1, 2023) EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY. AYBU Business Journal 3 2 54–72.
IEEE K. Daldıran, “EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY”, AYBU Business Journal, vol. 3, no. 2, pp. 54–72, 2023, doi: 10.61725/abj.1360469.
ISNAD Daldıran, Kübra. “EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY”. AYBU Business Journal 3/2 (December 2023), 54-72. https://doi.org/10.61725/abj.1360469.
JAMA Daldıran K. EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY. AYBU Business Journal. 2023;3:54–72.
MLA Daldıran, Kübra. “EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY”. AYBU Business Journal, vol. 3, no. 2, 2023, pp. 54-72, doi:10.61725/abj.1360469.
Vancouver Daldıran K. EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY. AYBU Business Journal. 2023;3(2):54-72.